About WWF-Pakistan

Who We Are

In the first fifteen years, WWF Pakistan was a small organization which was supported by various individuals financially. It also relied on scientific input from many personalities throughout the environmental sector. In the late 1980s, it started the first conservation programme and ever since then it has continuously worked on environmental projects throughout the country. Now it has around 30 offices all over Pakistan, with the main headquarters in Lahore. It consists of almost 500 dedicated staff members, who work endlessly to solve conservation and environmental issues. WWF-Pakistan is a part of the WWF International network, one of the largest independent conservation programs in the world, but stays focused upon local problems and facing national issues.

Why We Are Here

Pakistan has incredibly diverse flora and fauna. It is home to some of the world’s most beautiful topographical features. Over the last century, due to lack of understanding and awareness, many resources are going into waste. Increasing infrastructure along with a rise in population has started to eliminate the presence of animals and plans. In order to fight these issues, Pakistan WWF was created in 1970.

What Do We Do

As environmentalists and writers for one of the largest conservation organizations in the world, we aim to provide detailed and prominent issues in the nation. Our goal is to provide various perspectives to spread the message of how we are impacting Earth. All of our writers have unique backgrounds and different educational experience, but with the same unified vision.

Our mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

  • Conserving the world’s biological diversity;
  • Ensuring that the use of renewable natural resources is sustainable; and
  • Promoting the reduction of pollution and wasteful consumption.

Our belief is to secure a more sustainable environment in which resources last for a long period and are shared equally by the masses. We envision a world where humanity will continue to exist with its footprints and sustain life within earth’s capacity. Our goal is in conserving rich diversity in Pakistan, so future generations can continue to benefit through from them.

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